Life360 Data Analysis 2025: User Statistics, Revenue Insights, and Privacy Concerns

In an era where staying connected and ensuring family safety is more crucial than ever, Life360 has become one of the world's most popular family tracking apps. With millions of active users relying on its real-time location sharing and safety features, it has become a go-to solution for families seeking security and peace of mind.

In this article, the LocaChange Team delves into the latest Life360 data - exploring its user data, revenue, key features, and the ongoing privacy concerns. Whether you're already using Life360 or considering it for your family, this in-depth analysis provides valuable insights into why the app remains both widely used and highly debated in today’s digital landscape.

Overview of Life360 Data

1 When Was Life360 Founded?

Life360 was founded in 2008 as a family social networking app aimed at helping friends and family stay connected by sharing their real-time locations. The concept gained momentum after Hurricane Katrina, which highlighted the urgent need for improved communication tools during emergencies. In its early days, the company received support and funding from Google’s 2008 Android Developer Challenge, which played a key role in launching its first version.

2 Who Created Life360?

Life360 was created by entrepreneur Chris Hulls. His vision was to develop an app that let families share real-time locations, get emergency alerts, and stay connected easily. Under his guidance, Life360 evolved from a basic location-sharing app into a full-featured family safety platform, offering tools like driving reports, crash detection, and emergency assistance.

3 How Did Life360 Become Popular?

Life360’s popularity surged due to its focus on family safety and user-friendly design. Several key factors drove its widespread adoption:

Smartphone Adoption: As smartphones became more common, families began looking for reliable tools to stay connected, making Life360 a natural choice.

Parental Control & Teen Monitoring: Features such as real-time location tracking and geofencing resonated strongly with parents, especially those with teenagers, providing peace of mind about their children's safety.

Free Version: Features such as real-time location tracking and geofencing resonated strongly with parents, especially those with teenagers, providing peace of mind about their children's safety.

Emergency & Safety Features: Beyond basic tracking, features such as crash detection, SOS alerts and driving reports positioned Life360 as more than just a GPS locator app - it became a comprehensive safety platform for families.

These factors, combined with continuous innovation and strategic timing (such as increased demand during the COVID-19 pandemic), solidified Life360's position as the leading family safety app.

4 Is Life360 Still Popular in 2025?

Data Sources: Google Trends

Over the past five years, Life360 has shown a steady growth trend in popularity, with a significant peak in January 2023. This surge was largely fueled by the severe storms and floods in California, USA, which increased demand for family safety and location tracking solutions. Even now, Life360's popularity in 2025 remains higher than the average levels observed in 2024, underlining its widespread adoption among users worldwide.

Life360 User Data: Key Statistics and Demographics

To better understand Life360's user base, we present key statistics, including monthly active users from 2020 to 2024, age distribution, gender distribution, and geographic insights.

1 Life360 Global Monthly Active Users

Life360 has seen steady growth in its user base over the past five years. The table below highlights the number of monthly active users (MAUs) worldwide from 2020 to 2024.

Data Sources: Statista

As shown in the chart, Life360 has achieved significant growth, particularly over the last two years. This trend reflects increasing concerns about family safety and demonstrates Life360's successful expansion into new markets.

2 Life360 User Age Distribution

Understanding the age demographics of Life360 users provides insights into its core audience. Below is the breakdown of users by age group.

Data Sources: similarweb

This year's age distribution of Life360 users shows that the largest group is 25-34, highlighting young parents and professionals as key users who rely on the app for family safety. The 35-44 (19.77%) and 45-54 (17.97%) age groups also show strong engagement, suggesting that parents with teenagers are highly active. Meanwhile, the 18-24 age group (17.76%) is likely to be made up of young adults staying connected with their families.

Usage drops among older users, with only 12.31% in the 55-64 group and 7.64% in the 65+ group, suggesting limited adoption among the elderly, possibly due to less familiarity with technology or alternative security solutions.

3 Life360 User Gender Distribution

While Life360 is designed as a family tracking app, its gender distribution reveals interesting usage patterns.

Data Sources: similarweb

The data shows a higher percentage of female users, suggesting that mothers are often the primary managers of family tracking and safety settings. On the other hand, male users are more prominent among teenagers and young adults, especially when it comes to using driving-related features. This suggests that while women are more likely to oversee family safety, younger men are more likely to engage with specific features such as driving monitoring.

4 Life360 Users by Country

Data Sources: similarweb

Life360’s user base is primarily concentrated in the United States, making up 60.24% of total users, driven by early adoption, strong safety awareness, and high smartphone usage. Key international markets include Brazil (3.95%), the UK (3.54%), Australia (2.93%), and Mexico (2.54%), with the remaining 26.8% spread across other regions. While Life360 is growing globally, its success outside the U.S. will depend on localising features, addressing privacy concerns, and competing with regional alternatives.

Life360 Revenue Growth Analysis

Life360's revenue has grown rapidly from $32.06 million in 2018 to $371.48 million in 2024, a more than 10x increase in six years.

Data Sources: Statista

Based on the above data, the LocaChange team will analyze the main reasons behind these increases:

1 Steady Growth

2018 - 2020: 32.06M → 80.66M (~152% increase)

a. Growth was fueled by premium subscriptions (Gold and Platinum plans) offering advanced safety features.

b. The launch of Driver Protect attracted families with teenage drivers.

c. Early data monetization, selling anonymized location data to third parties, contributed to revenue.

2 Rapid Growth

2020 - 2022: 80.66M → 228.31M (~183% increase)

a. The pandemic increased demand for family safety apps.

b. Expansion into international markets brought new premium subscribers.

c. The acquisition of Tile in 2021 added hardware-based tracking solutions.

d. Data monetization faced scrutiny, leading to policy adjustments.

3 Rapid Scaling

2022 - 2024: 228.31M → 371.48M (~62.7% increase)

a. Subscription revenue remained strong, but competition from apps like Apple’s Find My grew.

b. Privacy concerns limited data monetization opportunities.

c. New features, like AI-driven safety alerts and driving insights, helped retain users.

d. B2B partnerships with insurance and security firms expanded revenue streams.

In summary, Life360's revenue growth reflects its focus on subscriptions, global expansion, and product innovation, despite challenges like privacy concerns and competition.

Privacy Concerns: Why Life360 is Bad?

In our analysis of Life360's revenue growth, we identified data monetization as a major factor. While this strategy has driven significant earnings, it has also raised serious privacy and security concerns among users.

In 2021, investigations revealed that Life360 was selling precise location data, including that of children, to data brokers. That's why many users think Life360 is bad. Following widespread criticism, Life360 announced that it would stop selling precise location data and update its privacy policy to clarify data usage.

From 2022-2023 revenue trends, it appears Life360 reduced the sale of user location data due to privacy concerns, leading to a decline in other revenues. Instead, the company focused on developing new features like crash detection and driving reports, which helped subscription revenue growth.

More Facts and Statistics: Life360 in 2025

1. What Can Life360 See?

Life360 can track and see a variety of data from users’devices, including:

• Real-time location: The app provides precise GPS tracking of family members.
• Driving behavior: Life360 monitors speed, hard braking, rapid acceleration, and phone usage while driving.
• Battery level: It shows the battery percentage of connected devices.
• Check-in history: Users can see where family members have been over time.
• Crash detection alerts: Life360 can detect potential car crashes and notify emergency contacts.

2. How Accurate Is Life360?

Life360’s accuracy depends on several factors:

• GPS Signal: In open areas, location tracking is highly accurate (within a few meters), but in buildings or tunnels, accuracy may drop.
• WiFi & Cellular Data: If GPS is weak, Life360 relies on WiFi and cell tower data, which can reduce precision.
• Battery Saver Mode: If a phone is in low-power mode, updates may be delayed, affecting accuracy.

If you ensure the above factors, then the accuracy of Life360 will be accurate to your specific location or a few meters nearby.

3. Is Life360 Safe?

Yes, Life360 is generally safe, but there are some risks and privacy concerns:

Privacy issues: Some users worry about constant data collection.

Data sharing: Life360 previously sold location data, but the company claims to have changed its policies.

Teen backlash: Many younger users find Life360 too intrusive, leading to workarounds such as fake GPS apps or turning off location services.

4. How Much Is Life360 a Month?

Life360 offers both free and paid subscription plans, with varying features:

5. Can You See If Someone Is Watching You on Life360?

No, Life360 does not notify users when someone checks their location. However, you can take steps to manage your privacy:

• Check Your Circle: Only members of your Life360 Circle can view your location.
• Adjust Privacy Settings: You can pause location sharing or enable "Ghost Mode" to temporarily hide your location from others.
• Review Activity: While Life360 doesn’t provide real-time notifications about who is viewing your location, you can monitor who has access to your data through your Circle settings.

6. What Are the Pros and Cons of Life360?

Conclusion

In terms of global popularity, active users, and annual revenue, Life360 continues to expand its reach worldwide. By reducing its reliance on selling user data and enhancing privacy protections, Life360 has shown a strong commitment to user trust. With innovative features like crash detection, driving reports, and seamless Tile integration, the app remains a reliable and valuable tool for families prioritizing safety and connectivity.

As Life360 continues to prioritize user privacy and expand into new markets, it solidifies its position as a trusted platform for millions of families globally.

The above Life360 data analysis is brought to you by the LocaChange team. Thank you for reading!